Its no surprise that Frank is pretty switched on when it comes to news about the guys over at ninemsn.com given his history. This time the guys have launched a new maps and directions service based on MapPoint technology. What I really liked about it was the ability to just paste in a block address into the UI and it would try and resolve whatever it was for you. It works! I just got it to tell me how to get to meet my customer in the morning.

Google Maps is all fine and dandy if you live in the US, but currently it doesn’t support Australia. Whereis.com.au would have to have the lions share of the Australian market at the moment for online map lookups, but given it and the new offering from ninemsn.com have a comparible browsing experience it might become a duopoly soonish – especially if the guys over at ninemsn.com can leverage the traffic from their other online properties.