OK, I’ve got a theory, don’t shoot me down – I haven’t done much research, but the conspiracy theorist in me says that Apple has intentionally limited supply of their new iPod shuffle.

There is nothing like limited supply to generate desire amongst the lemming population. They new that there would be enough customer loyalty to instantly drive sales to a certain (high) point, so all they had to do was aim a little lower in their production numbers, wait for guys like engadget to comment on the shortage and bingo you have people stockpiling them and camping out in their bomb shelters.